
Finding Beauty in Business
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Recently, I have been thinking quite seriously about the concept of beauty as it relates to business. Can business be beautiful? Can beauty be found in business?
These are not rhetorical questions; rather, they are doorways into new ways to reframe the very meaning of business. I suppose one way to look at business is that it is transactional, whereby a product or service is exchanged for money.
However, is money the only currency we have to exchange with others? Today, I had a meeting with an individual who is on the cusp of releasing to the public new ways to conceive leadership. She and her business partner describe their approach as ‘disruptive.’
I found this concept and the experience itself quite beautiful. Here I am, listening to someone share not just an idea, but a passion for life, the need for systemic change, and the promotion of equity. Such an exchange was sacred…and beautiful because we were not discussing business. We were exploring what it means to be human.
So what does it mean to be human? The answer to this question depends on the human, right? I mean, can my experience as a white man somehow provide adequate insight(s) into the experience(s) of Black women, for example?
No, my experience is not adequate. So how can I understand anything, or anyone, outside of myself? Perhaps one answer is to pay attention to the space(s) in which I find myself. These spaces are external (the environment) and internal (my assumptions and ideas regarding what I believe is real and/or true).
So what is real and/or true in business? This question is interesting, because prevailing Western thinking leads us to ideas related to ‘scale’ and ‘funnels,’ whereby exchanges of all manner and kind can be automated and facilitated by artificial intelligence to effect huge revenue gains.
When is enough enough? How much do we really need as human beings? Perhaps this question is flawed in that it presupposes that what is needed is somehow quantifiable. Are there edges to beauty, borders that can somehow contain it?
In business, or anything in life, borders are constructs that represent the edge(s) of our imagination instead of anything structural that exists ‘out there.’ Ultimately, business is an endeavor that captures the hopes, dreams, and desires of human beings—and such ‘things’ do not exist in specific spaces.
Rather, our hopes, dreams, desires, fears, and vulnerabilities diffuse out into every aspect of life—yours and mine. Conducting business, then, is an opportunity to hold space for these expressions—and that is beautiful.