Marketing
Fundraising
Integrated Marketing: Seeing the Big Picture
Marketing often feels like staring at individual stars in the night sky: each campaign, each channel, each tactic burning bright on its own.
Grant Writing as Sacred Space
Think of grant writing not as a transaction, but as creating sacred space—a place where your mission and a funder’s values can meet, connect, and grow together.
Building Trust in Mission-Driven Spaces
The most successful mission-driven organizations understand a fundamental truth: development is not about extracting resources from donors: it’s about creating the conditions for authentic relationships to flourish. When you shift from extraction to cultivation, you stop chasing transactions and start building trust.
Marketing
Marketing’s Role in Shaping Self-Perception
Marketing is deeply intertwined with our worldview because it shapes and reflects how we perceive ourselves, others, and the world around us.
Self-Reflection in Marketing
Marketing is a business domain not only for promoting brands, products, and services but also as a platform for organizational self-reflection, engaging the entire staff in the process.