Marketing
The Deeper Story in Mission-Driven Work
Marketing for mission-driven organizations operates in spaces far removed from traditional promotional strategies.
Expanding Connections: Independent Philanthropy Advisor Referral Group (IPAR)
The most successful mission-driven organizations understand a fundamental truth: you don’t have to go it alone.
Integrated Marketing: Seeing the Big Picture
Marketing often feels like staring at individual stars in the night sky: each campaign, each channel, each tactic burning bright on its own.
Marketing’s Role in Shaping Self-Perception
Marketing is deeply intertwined with our worldview because it shapes and reflects how we perceive ourselves, others, and the world around us.
Self-Reflection in Marketing
Marketing is a business domain not only for promoting brands, products, and services but also as a platform for organizational self-reflection, engaging the entire staff in the process.